Super Bowl commercials are something of a big deal in the US, possibly on par with the game itself for some people (I can’t name you half the winners of the last five games, but you can bet your ass I remember the Budweiser frogs). This year, David Beckham will be in one. In his underwear.
Goldenballs has a “creative and endorsement deal” with retailer H&M, which sells his David Beckham Bodywear line of overpriced underwear and liberally uses his face and barely concealed naughty bits to promote their brand.
Beckham’s ad spot will run some time during the second quarter of the game. Because there’s nothing an American football audience loves more than a European soccer player cavorting in his boxer briefs on Prime Time TV.
Full Story: bigleadsports