New Kit

Sao Paulo Unveiled Their New Kit By Sending It Into The Stratosphere

Jason Davis, January 18, 2013

This is Felix Baumgartner’s fault, isn’t it? Not that it isn’t cool. Brazilian club Sao Paulo, who just signed a new shirt sponsorship deal for a record $17.1 million a year, decided the best way to celebrate the launch of their new kit was to send the kit way up in the air. 30,000 feet up in the air. This probably wouldn’t be a big deal without the camera. THERE’S A FOOTBALL SHIRT IN SPACE (not technically, but just go with it). #spaceshirt

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