Wolves contracted Salford-based design firm Raw (the firm behind the George Best Style Guide) to refresh look and feel of Molineux through signage and graphics. After engaging clubs staff, fans, and players, the firm unleashed a classy revamp with a clear through-line based on the club’s iconic geometrical badge. Quotes from fans and facts about Wolves’ history have also been added throughout the stadium, and Raw produced new brand guidelines for the club.
“Wolves commissioned us to rebrand the club and its many sub-brands. We engaged staff and supporters – from the tea lady to the chairman – to try to get to the heart of Wolves and to understand what it really means to be a fan. The strong, geometric nature of the crest provided us with the inspiration for the sub-brands and signage, and a strong core message was created that encapsulated the Wolves mission. A new typeface and colour palette have also been introduced that reflect the club’s personality and give new marketing material a consistent look and feel.”
“Taking its lead from the new core guidelines, a signage system for Molineux has been created that moves away from the negative, confrontational signs prevalent in many football stadia towards a more friendly and respectful tone. Large scale artwork, both inside and outside the stadium, has also been created that celebrates Wolves’ history, tradition and fans, helping to create more positive spaces within the stadium and a vibrant match-day experience.”
Lots more at WeAreRaw.co.uk.